UNICORN

Transforming Brands
for a better future.

Strategy, design and management for strong brands.

Germany's companies are at a crossroads. Structural changes and modernisation are essential in many sectors in order to secure their own future in the long term.

Transforming Brands: Your brand plays a decisive role in this. It is an important instrument for leading your company successfully into the future. It is both a meaningful driver and a signpost. It embodies the image of the future and credibly answers the questions of: Who am I, what do I stand for and where do I want to go?

Your brand is much more than a logo or a name. Activate the power of your brand. It starts with a phone call. Here are your options:
+49 (0)151 674 011 31

>> About Unicorn
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Strengthening Our Team:
Brand Expert Lothar Bentlage

A specialist in brand transformation within the FMCG sector, Lothar Bentlage joins UNICORN as an independent partner.

He brings many years of experience in strategic brand development and has guided numerous transformation processes in the consumer goods industry. His expertise particularly lies in the development and repositioning of brands in dynamic markets.

Lothar Bentlage now contributes this extensive experience to his collaboration with UNICORN, supporting the team in the successful evolution and growth of brands.

WHY CUSTOMERS COME TO US:

  • Building new brands
  • Positioning brands and sharpening brand profiles
  • Inspire and attract skilled labour
  • Differentiation from the competition
  • Strengthening and supporting sales
  • Increasing the company and brand value
  • Customer activation and customer loyalty
  • Increase marketing effectiveness
  • Motivating employees
  • Standing up to imitators
  • Digitalisation
  • Environmental protection and responsibility
  • Reduce competitive pressure
  • Reorganisation of neglected brands
  • Building a sustainable brand architecture
  • Increasing innovative strength
  • Supporting generational change
  • Shaping change with the help of the brand

Customer projects

Large format printing: PPS.

PPS. is a partner for the creative industry - and now presents itself accordingly.

Construction sector: ANRIN

From drainage channel to leading design provider. 

Bild - Construction sector: ANRIN

Mechanical engineering: pennekamp

The Future of glass production. Quality and innovation from tradition.

Bild - Construction sector: ANRIN

Successful transformation of medium-sized companies in the B2B sector

How decision-makers shape their vision of the future

Our free practical guide provides you with pragmatic instructions on how to develop your company's vision of the future. The guide includes five application examples for effective tools.

Practical guide (including 5 tools) for SMEs in the B2B sector.

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We close the gap between strategy and design

We are a leading consultancy for effective brand transformation. Our areas of expertise offer the ideal spectrum of strategy consulting, design agency and brand services for medium-sized companies.

YOUR FREE INITIAL ASSESSMENT. BOOK YOUR APPOINTMENT DIRECTLY HERE.

We analyse your current brand presence and show you weak points and potential. Use the easiest way to get a professional assessment of your situation.