We enable leaders
to run their business with clarity.
In most companies, brand is understood as a communication tool.
That is exactly where the problem lies. Because communication follows decisions.
It does not make them. Transforming Brands turns this approach around.
We make brand the foundation for decisions.
Not for messages.
To achieve this, we develop a guiding idea that becomes the defining logic of your company.
It defines what matters. And what does not. And becomes the point of reference for leadership, action and market presence.
Marc Brockmeyer | CEO & Founder
Marc Brockmeyer has more than 28 years of experience in brand management and corporate communications. As the founder of UNICORN, he developed the Transforming Brands consulting approach, which views brand not as a marketing tool, but as a leadership tool. For more than a decade, he has supported managing directors and leadership teams in making their companies fit for the future through clarity, direction and a shared entrepreneurial mindset.
Simon Partridge | CD & Partner
He combines strategic brand management and design expertise to create a holistic understanding of brand development. With more than twenty years of experience in the strategic development of brands, he develops clear brand strategies, precise positioning and distinctive brand identities. The result is well-founded solutions for the strategic development and repositioning of brands – combining analytical precision, clear direction and a strong commitment to effective implementation.
Tilman Strauß | Executive Advisor
Tilman Strauß supports companies in developing clear strategies and effective brands. With more than 30 years of experience as a consultant, executive and sparring partner, he combines strategic thinking with a deep understanding of transformation processes. Shaped by his experience at BBDO, Jung von Matt and international brand companies such as BoConcept and The Body Shop, he helps companies create direction and actively shape their future.
Lothar Bentlage | Executive Advisor
Lothar Bentlage combines decades of leadership experience with a deep understanding of business transformation. As the long-standing Head of Sales at Rügenwalder Mühle and Managing Director from 2017 to 2020, he played a key role in one of the most successful transformation processes in the German food industry. Today, he brings his experience to brand and transformation projects as a strategic sparring partner.
BRAND AS A LEADERSHIP TOOL.
Clarity is the starting point of every effective brand.
How do you evolve a long-established corporate brand without losing its identity and the strengths it has built over time? In the interview, Dr Nellessen discusses the strategic development of DOPPSTADT and the importance of a clearly defined brand for the company’s future.
Why Corporate Values Almost Never Change Behaviour.
Almost every company has them. Values such as trust, respect, responsibility or innovation. They appear on websites, hang in entrance areas or form part of every corporate presentation. Yet they rarely change the way people behave. ...
BRAND IS NOT A MARKETING TOOL. IT IS A LEADERSHIP TOOL.
Almost every company eventually asks itself the same question: How can we become better? Companies want to grow, enter new business areas, operate more efficiently or respond to changing markets. The desire for change is understandable. Yet this is often exactly where the real problem begins. ...
The Most Important Strategic Question Is One Few Companies Ask.
Many mid-sized companies have excellent products, committed employees and decades of experience. Yet there is often a sense that more should be possible. Not because they lack expertise. But because the energy within the organisation is not moving in the same direction. ...