PENNEKAMP
Innovation + Tradition + Quality:
Self-evident values for the company that were no longer clearly represented.
pennekamp is future connected
TASK
The company faced a number of challenges:
- Motivation / lack of skilled labor
- Environmental responsibility
- Competitive pressure
- Digitalization
- Reorganization of the brand
SOLUTION
Repositioning and activation of the brand as a manufacturer and innovation leader of annealing, decorating and tempering systems as well as systems for handling hot end products and coating cold end products. Definition of the future image, consisting of purpose, vision and mission. Complete repositioning of the brand. Implementation of the new brand strategy with the management team and development of initial action processes for sales and logistics. Significant modernization of the appearance. Visualization of thermal processes to differentiate the company from its competitors. Employees as a clearly visible part of brand communication to promote cohesion and motivation.
PERFORMANCE
- Brand and environment analysis
- Brand strategy and positioning
- Brand design
- Interface design / web development
- Trade fair conception
- Literature
- Digitization
The thermal process becomes a stylish brand element. The process not only represents the technical challenge, but also becomes a visual distinguishing feature that reflects modernity, precision and a claim to innovation.
Employee identification was an important challenge for the brand. The new brand identity gives employees a central role in the brand strategy. pennekamp is proud again.
pennekamp is on its way back to the top:
Innovation + tradition + quality: self-evident values for the company that were no longer clearly represented.
Pennekamp Logo development
Old becomes progressive with tradition. pennekamp stands for the exact temperature curve - for the most demanding glass production. The material also has a social significance in terms of resources and environmental protection. pennekamp - we are glass people.
The technical precision of the machines and the versatility of the solutions are translated into a graphic, iconic representation that not only has the task of explaining and segmenting, but also carries the visual identity in terms of innovation, progress, precision and pride.
The brand can also be experienced in the office space. In the offices and in production, employees are reminded of the central messages every day. The values, the mission, the vision, the purpose. An effective solution to convey the brand messages to the team and strengthen cohesion.
The versatility of the production results documents the demands placed on the machines and the flexibility in customization. The products are sophisticated, modern and aesthetic. The end products document the quality, innovative strength and progressiveness of the brand.
Aesthetic to futuristic staging of the products to demonstrate quality and innovative strength.
High-quality glass is produced by pennekamp.
pennekamp. The future of glass production.