UNICORN
DE

ELVERMANN

Further development of the brand and the value proposition that has grown over the past 50 years.

The new claim briefly and clearly describes what ELVERMANN stands for. Simple: We take away our customers' worries and headaches. Better: As an independent dealer, ELVERMANN can tailor the products to the needs of the construction project, regardless of the manufacturer. Forms: We write on it what's inside: formwork construction, simply made better. - UNICORN

The new claim briefly and clearly describes what ELVERMANN stands for. Simple: We take away our customers' worries and headaches. Better: As an independent dealer, ELVERMANN can tailor the products to the needs of the construction project, regardless of the manufacturer. Forms: We write on it what's inside: formwork construction, simply made better.

Task

ELVERMANN  has been a successful family business for over 50 years. As a manufacturer-independent and holistic solution provider for formwork systems, ELVERMANN can look back on an extremely positive business development. ELVERMANN now employs over 150 people at three locations in Germany and has a comprehensive, nationwide service network. Today, ELVERMANN confidently competes with the major manufacturers in the industry. The common problem with fast-growing companies is that certain areas lag behind and need to be adapted to the current situation. To this end, we extracted the inner assets in a total of three strategy workshops and reflected them on the brand image.

Solution

ELVERMANN has enough inner strength to stand up to the current situation. The brand can confidently differentiate itself as the solution provider that wants to make things as easy as possible for its customers. A clear brand image that confidently reflects the company's values and presents the customer benefits in a simple and professional manner is the promising basis for communicating the ELVERMANN brand..

That is why the ELVERMANN brand stands for: SIMPLE. BETTER. FORMWORK.

LEISTUNG

  • Brand and environment analysis
  • Workshops, interviews, strategy discussions
  • Brand strategy and positioning
  • Brand mission, brand vision, purpose
  • Brand design and corporate design
  • UX-/UI-design
  • Brochures

UNICORN has reduced Elvermann's appearance, making it not only easier to understand, but also as modern as the company actually is. A tailor-made solution.

Modern typography and different shades of red based on the old appearance ensure a high level of recognition and a clear modernization. - UNICORN

Modern typography and different shades of red based on the old appearance ensure a high level of recognition and a clear modernization.

UX Design. Better. Simple.

More than just a new look. The Elvermann brand also stands for simplicity and peace of mind for its customers when it comes to service. - UNICORN

More than just a new look. The Elvermann brand also stands for simplicity and peace of mind for its customers when it comes to service.

The reduction to three words enables a playful and always fresh approach to the corporate design.

- UNICORN
The reduction to the essentials also makes daily use of the corporate design simple. For the marketing department - always the right and fresh brand messages: SIMPLE. FAST. DOABLE. - UNICORN

The reduction to the essentials also makes daily use of the corporate design simple. For the marketing department - always the right and fresh brand messages: SIMPLE. FAST. DOABLE.

- UNICORN