Customer Project
PROJECT
Goldschmaus is one of the leading companies in the German meat and food industry. With deep roots in agriculture, uncompromising quality standards and an exceptional community of farmers, the company already had a strong foundation. At the same time, markets, customer expectations and societal demands were evolving. The central question was: How can origin, responsibility and the future be brought together into one shared strategic direction?
CHALLENGE
Goldschmaus already had clear values, committed farmers and high-quality products. What was missing was a shared direction that consistently translated these strengths into decision-making, communication and brand leadership. The goal was not to create a new identity, but to develop a shared leadership tool that enables employees, partners and customers alike to understand what Goldschmaus stands for—and how this mindset is lived every day.
STRATEGIC INSIGHT
In workshops with the management team and senior leaders, one thing became clear: Goldschmaus does not simply sell meat products. The company creates trust in high-quality food with a transparent origin, produced with responsibility towards agriculture, people and animals. The existing guiding idea, "DIE MARKE DER BAUERN", already captured this ambition. Together, we developed it into a company-wide guiding idea that serves as the foundation for leadership, decision-making, product development and communication. Origin is therefore not understood as a marketing tool, but as the company's authentic and credible foundation.
SOLUTION
The guiding idea "DIE MARKE DER BAUERN" was systematically translated into a company-wide leadership and brand system. This created a shared foundation for decision-making, communication and the entire brand presence. This included:
– Strategic positioning
– Refinement of the guiding idea "Die Marke der Bauern"
– Development of the brand principles
– Brand identity and communication system
– Development of a consistent brand world
– Brand compass as a leadership tool
– Foundation for company-wide implementation
IMPACT
DIE MARKE DER BAUERN is now far more than a message. The guiding idea serves as a shared point of reference for leadership, product development, communication, employer branding and corporate culture. It connects origin with the future, quality with responsibility, and provides a clear direction for business decisions. The result was not a new brand, but a shared understanding of how Goldschmaus acts, makes decisions and positions itself in the market. Because strong brands are not built through communication alone. They are built when a shared mindset shapes the way a company thinks and acts.
Your Contacts for the Goldschmaus Project
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