Customer Project
PROJECT
Kaschwig develops and delivers customized noise control solutions for industrial applications. With decades of experience, outstanding technical expertise, and an excellent reputation among demanding industrial clients, the company has established itself as a trusted partner in the industry. The focus of the project was the development of an international brand strategy that redefined noise control—not as a purely technical product, but as a vital contribution to health, workplace well-being, productivity, and operational performance.
CHALLENGE
The analysis revealed that nearly all competitors differentiated themselves primarily through technical specifications, sound insulation performance, and engineering solutions. As a result, the market had become increasingly product-driven, making offerings appear interchangeable while the true value for customers remained largely invisible. Kaschwig, however, pursued a far broader ambition. The company does not develop noise control systems for their own sake. It creates working environments where people can concentrate more effectively, stay healthier, and enable businesses to become more productive. This perspective had previously received little attention and became the foundation for a distinctive international brand positioning.
STRATEGIC INSIGHT
The key insight of the positioning process was simple yet powerful: Noise control doesn't protect machines—it protects people. Noise affects health, concentration, communication, safety, and overall performance. Effective noise control solutions therefore create far more than quieter environments—they create better places to work.
This perspective became the foundation of the brand concept SILENCE WORKS. The claim was deliberately designed to convey a dual meaning: silence is created through Kaschwig's solutions, and that very silence enables people to work better. By shifting the focus in this way, noise control evolves from a technical product into a strategic contribution to employee well-being, operational efficiency, and long-term business success.
SOLUTION
Based on these strategic insights, UNICORN developed a completely new brand identity. This included:
- Development of the international brand positioning
- Creation of the brand claim SILENCE WORKS
- Definition of the company's vision, mission, and Golden Circle
- Development of a distinctive brand architecture
- Design of a new corporate identity, including a contemporary visual language, typography, and color palette
- Creation of a consistent brand experience across all physical and digital touchpoints
- Translation of the brand strategy into a communication concept that consistently highlights the connection between noise control, employee well-being, and productivity
The new brand identity clearly demonstrates that Kaschwig delivers far more than products. The company makes a measurable contribution to creating healthier, more productive, and more effective working environments.
IMPACT
Kaschwig evolved from a technically focused supplier into a brand with clear business and societal relevance. Its communication no longer focuses solely on noise control, but on health, concentration, safety, and performance.
With SILENCE WORKS, Kaschwig gained a brand idea that captures the company's entire ambition in just two words while extending far beyond its products. The claim connects technical expertise with human benefit, creating a distinctive position in the international marketplace. The result is a brand that does more than create quieter workplaces—it creates the conditions for people and businesses to perform at their best.
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