PPS.
from producer of large format printing to
partner of the creative industry for large-format projects in urban spaces and fairs.
PPS. handles complex large-scale projects. Our mission for the brand: Large-scale!
Task
The brand had not developed over the years and found itself in a situation where it did not resonate with the target group. The company acted like a typical medium-sized company. However, the target group, the creative industry, is highly demanding, particularly in terms of communication and brand image. The company's goal of being recognised as a highly competent consultant and problem solver for all tasks relating to sophisticated interior design was not possible with the previous brand identity.
Solution
The brand had to reposition itself in its target group environment as a self-confident player in the creative industry. After all, a company that makes the most creative solutions a reality in partnership with agencies and companies should on the one hand present itself as a reliable partner with enormous production capacity and expertise, but on the other hand also make it clear that it understands the language and ambitions of the creative scene. PPS. is exciting, varied, unusual, playful, cheeky.
Performance
- Brand and environment analysis
- Brand strategy and positioning
- Brand design, corporate design, corporate manual
- Interface design
PPS. Works for the creative scene.
Our restrictions: None at all!
Inspiring the creative scene. PPS. says: ‘We are a part of you!’
PPS. IS RELIABLE, PROFESSIONAL AND MAKES LIFE EASIER FOR CUSTOMERS. OUR MISSION: SIMPLY PPS.
PPS. Loud, carefree, large format.
PPS. IS SURPRISING, VERSATILE, COLOURFUL, COMPETENT AND AT EYE LEVEL.
A presence for digital natives: surprising, versatile and competent on all channels.
A mixture of professional corporate image and loud, self-confident statements.
The combination of a fresh, broad color palette, a variety of playful symbols and pointed statements with an indestructible headline branding enables a constantly new and special orientation of the messages without sacrificing a high level of recognition.
The brand can also be serious - where it is absolutely necessary.
