Customer Project
PROJECT
PPS is one of the leading specialists in large-format brand communication, retail, trade fair applications and advertising technology. For decades, the company has delivered demanding projects for international brands, supporting them from initial planning through to final implementation. PPS works closely with major agencies, creative teams and emerging designers. As projects became increasingly complex, however, one central question emerged: What does PPS actually stand for – beyond large-format printing and technical production?
CHALLENGE
PPS’s greatest strengths were already firmly established: exceptional service, extensive technical expertise and the ability to deliver even the most complex projects reliably. Externally, however, PPS was often perceived as a traditional printing company or purely technical production provider. As a result, the fact that the company offers far more than print production remained largely invisible. PPS develops tailored solutions, works with its customers as an equal partner and supports them as an integral part of the creative process. The aim was therefore not to create a new identity, but to develop a strategic positioning that clearly sets PPS apart from the large pool of interchangeable printing companies and makes the company’s true value visible.
STRATEGIC INSIGHT
Interviews and strategy workshops revealed that PPS does not sell printing products. PPS ensures that creative ideas become reality – reliably and to the highest standards of quality. The company’s true value lies in consulting, trust, partnership and the ability to make even exceptional requirements possible. PPS is not simply an executional production partner, but an integral part of the creative community. The company supports brands and agencies wherever ideas are transformed into tangible experiences. This insight led to a brand positioning that consistently focuses on service, creativity, individuality and uncompromising quality. The same principle that defines the way PPS works should also define the brand itself: bold, creative and unique.
SOLUTION
The strategic insight led to a new brand architecture that places the true added value of PPS at its core.
This included:
– Strategic brand positioning
– Development of the guiding idea SIMPLY THE BEST
– Refinement of the corporate identity
– Positioning as a partner to the creative community
– Development of a distinctive communication system
– Definition of a bold and modern brand and visual language
– Foundation for employer branding and future brand management
IMPACT
The new brand strategy fundamentally changes the way PPS is perceived. The focus is no longer on machines, materials or printing processes, but on the people who want to bring creative ideas to life successfully. PPS becomes visible as a partner that advises, thinks ahead, develops individual solutions and takes responsibility for the final result. The brand provides clear orientation, strengthens differentiation in the market and makes it clear that PPS does not belong among traditional printing companies. It positions the company as an equal partner to agencies, creatives and brand decision-makers. As a result, PPS is increasingly perceived for what it truly is: bold, creative, unique and a reliable partner for big ideas.
Your Contacts for the PPS Project
Making Strategy Actionable.
Positioning and Differentiation.
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