Customer Project
PROJECT
PPS is one of the leading specialists in large-format brand communication, retail environments, trade fairs and visual branding solutions. For decades, the company has delivered complex projects for international brands, managing every stage from planning to final execution. As projects became increasingly complex, one central question emerged: What does PPS truly stand for—beyond outstanding print quality?
CHALLENGE
PPS's greatest strengths were already in place: exceptional service, outstanding technical expertise and the ability to deliver even the most complex projects reliably. Externally, however, PPS was often perceived as a traditional print company. Its real value—the responsibility it takes for the success of a brand experience—remained largely invisible.
The objective was therefore not to create a new identity, but to develop a strategic positioning that makes the company's true value visible and clearly differentiates the brand from its competitors.
STRATEGIC INSIGHT
Interviews and strategy workshops revealed one key insight: PPS does not sell print products. PPS ensures that brands appear exactly where they need to make an impact—reliably, with exceptional quality and without creating additional complexity for the customer. The real value is not production. The real value is confidence. Confidence that complex projects will run smoothly. Confidence that brands will be executed flawlessly. Confidence that customers can rely on their partner. This insight led to a brand positioning that consistently places service, simplicity and uncompromising quality at its core.
SOLUTION
The strategic guiding idea became the foundation for a new brand architecture that places PPS’s true value at the centre. This included:
– Strategic brand positioning
– Development of the guiding idea SIMPLY THE BEST
– Refinement of the corporate identity
– Development of a distinctive communication system
– Definition of a modern brand and visual language
– Positioning PPS as a service partner rather than a production provider
– Foundation for employer branding and future brand leadership
IMPACT
The new brand strategy fundamentally changes the way PPS is perceived. The focus is no longer on machines, materials or printing processes, but on the people who want to bring brands to life successfully. PPS is recognised as a partner that takes responsibility, reduces complexity and reliably brings brands into the real world. The brand creates direction—internally and externally alike. It strengthens sales, employer branding and corporate communications, while making it clear why international brands have chosen PPS for many years. Because successful brands do not begin with perfect production. They begin where ideas are reliably turned into reality. And that is exactly where the value of PPS begins.
Your Contacts for the PPS Project
Making Strategy Actionable.
Positioning and Differentiation.
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Clarity is the starting point of every effective brand.
Many companies do not have a competence problem. They have a problem of direction. Marc Brockmeyer and Tilman Strauss discuss why brand is far more than marketing – and how strategic clarity helps companies simplify decisions, change behaviour, and actively shape their future.
Let’s create clarity together.
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