UNICORN

Transforming brands
for a better future.

We are a leading consultancy
for successful brand transformation.

Decision-makers who fail to communicate their value proposition through their brand in a tangible way are missing out on one of the greatest potentials for future success. Many German companies, especially the so-called “hidden champions”, have not yet optimally adapted their brand strategy to their corporate strategy. Despite a successful past, they often overlook the opportunity that a professional brand alignment offers. Investments in strategy and brand make companies future-proof - they are prepared for current challenges and establish themselves at the top of their markets. 

We support ambitious managers in successfully developing their brands. With over 25 years of experience in brand management, we use our proven “Transforming Brands” method for your brand. Our offering includes brand consulting, strategy development, realignment of all touchpoints (digital and physical) through to comprehensive brand management - all tailored to your exact needs.

Your brand is much more than a logo or a name. Activate the power of your brand.
It starts with a phone call. Here are your options: +49(0)2361 950 790

>> Get to know us
Bild - UNICORN
Play video

We have worked for large agencies and brands. We want to help German medium-sized companies. Over 30 experts from different fields. More than 25 years of experience.

LOTHAR BENTLAGE MOVES FROM RÜGENWALDER MÜHLE TO UNICORN.

After an impressive career of 30 years at Rügenwalder Mühle, we are proud to welcome Lothar to our team. He will play a key role in our brand transformation. His expertise, especially in the Fast-Moving Consumer Goods (FMCG) sector, will significantly expand our competencies in this area. His deep understanding of the challenges and opportunities in successful transformation, especially in the food industry, makes him an invaluable asset to our team.

The addition of Bentlage underscores UNICORN's commitment to further specialize and deepen its consulting services in the area of brand transformation. His perspectives will not only provide valuable insights into the dynamics of the FMCG market, but also enable innovative strategies and solutions for our clients' brand management and development.

>> Get to know us
Bild - UNICORN
Play video

Lothar Bentlage & Rügenwalder, the German success story in food retailing.

Jobs

We are always on the lookout for talents.

 

We are driven to achieve the best results for our customers. For us, this not only means placing high demands on the skills of each team member, but also the constant opportunity and willingness to develop and learn. This high demand on our work also means teamwork at eye level, collegiality, standing up for each other and, last but not least, having fun at work, because the best results are only achieved when there is a profound sense of purpose and we love what we do - Transforming Brands for a better future.

>> Job vacancies
>> Just get in touch

YOUR FREE INITIAL ASSESSMENT. BOOK YOUR APPOINTMENT DIRECTLY HERE.

We analyze your online presence, show you weak points and potentials. Use the easiest way for a professional assessment of your situation.